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Sanz-Blas et al. 2019 showed that users who feel they spend too much time on Instagram report higher levels of "addiction" to Instagram, which was related to higher levels of stress induced by the app. A comparison of users with non-users showed boys with an account differ from boys without in terms of over-evaluation of their shape and weight, skipping meals, and levels of reported disordered eating cognitions. Studies have shown users who take more selfies before making a post, and those who strategically present themselves by editing selfies, report higher levels of body surveillance and body dissatisfaction, and lower esteem overall.

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In September 2024, Instagram added a sticker editor which allows users to cut out elements of photos and send them privately. Users who follow each other can send private messages with photos and videos, in contrast to the public-only requirement that was previously in place. In December 2013, Instagram announced Instagram Direct, a feature that lets users interact through private messaging (colloquially called "DM" OR "DMs"; in some regions, the messages may be known simply as "direct"/"directs"). On February 26, 2025, Instagram Reels came under fire after numerous users reported a sudden surge in violent and graphic content appearing in their feeds. It functions similarly to the Chinese video service TikTok, focusing on allowing users to create short videos already set to existing sounds from other clips. Reels focuses on vertical videos that are less than 90 seconds of duration and various features for user interaction.

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• Digital rights groups such as 7amleh and Access Now argue that the removal of Palestinian content reflects broader issues of digital discrimination and have called for greater transparency from social media platforms.
• On September 3, 2025, Instagram launched a native iPadOS app, which before relied on the iOS app and did not utilize the larger screen size of tablets.
• Instagram has been blocked by China following the 2014 Hong Kong protests as many confrontations with police and incidents occurring during the protests were recorded and photographed.
• Realizing that it was too similar to Foursquare, they refocused their app on photo-sharing, which had become a popular feature among its users.
• In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock.

Although often admired for its success and influence, Instagram has also been criticized for negatively affecting teens' mental health, its policy and interface changes, its alleged censorship, and illegal and inappropriate content uploaded by users. The most-liked photo on Instagram is a carousel of photos from footballer Lionel Messi celebrating winning the 2022 FIFA World Cup, The post has over 76 million likes. The photo post had received three likes and countless comments, and in September 2017, the company's algorithms turned the photo into an advertisement visible to Solon's sister. The policy change and its backlash caused competing photo services to use the opportunity to "try to lure users away" by promoting their privacy-friendly services, and some services experienced substantial gains in momentum and user growth following the news. Citing misinterpretations about its intention to "communicate that we'd like to experiment with innovative advertising that feels appropriate on Instagram", Systrom also stated that it was "our mistake that this language is confusing" and that "it is not our intention to sell your photos".

• A camera inside Direct lets users take a photo and send it to the recipient without leaving the conversation.
• If you’re unable to use the Sign-in Helper to get into your account because your recovery info is wrong or inaccessible, you may not be able to regain access to your account again.
• The new app added support for videos (viewing and creating posts or stories, and viewing live streams), album posts and direct messages.
• The move garnered severe criticism from users, prompting Instagram CEO Kevin Systrom to write a blog post one day later, announcing that they would “remove” the offending language from the policy.
• On October 6, 2010, the Burbn Beta iOS app was made available through the App Store, though this was still just a prototype only.
• Instagram said the algorithm was designed so that users would see more of the photos by users that they liked, but there was significant negative feedback, with many users asking their followers to turn on post notifications in order to make sure they see updates.
• In April 2019, Instagram added the option to “Checkout on Instagram”, which allows merchants to sell products directly through the Instagram app.

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Additionally, users can now reply to private messages with text, emoji or by clicking on a heart icon. When users receive a private message from someone they don't follow, the message is marked as pending and the user must accept to see it. The rapid and easily consumable nature of short-form videos can elicit high levels of dopamine; since dopamine serves as a motivator rather than a direct source of pleasure, individuals are compelled to seek rewarding activities and become addicted to them. According to Dr. Anna Lembke, a psychiatrist and chief of Stanford University's dual diagnosis addiction clinic, brief attention-grabbing videos act as powerful stimuli triggering dopamine surges akin to other addictive behaviors.

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In July 2022, Instagram announced a set of updates which immediately received widespread backlash from its userbase. The policy update also introduced an arbitration rolletto casino review clause, which remained even after the language pertaining to advertising and user content had been modified. In September 2024, Meta paid out a $101 million fine for storing up to 600 million passwords of Instagram and Facebook users in plain text. The Daily Beast was provided with a sample of the affected accounts and could confirm that, while many of the email addresses could be found with a Google search in public sources, some did not return relevant Google search results and thus were from private sources. However, the following month, more details emerged, with a group of hackers selling contact information online, with the affected number of accounts in the "millions" rather than the previously assumed limitation on verified accounts. The video only contained fan-submitted Instagram photographs that used various filters to represent words or lyrics from the song, and over 1,200 different photographs were submitted.

The Iranian government offered moderators bribes up to $9,000 to delete specific accounts, with Masih Alinejad being targeted in particular. However, this statement has also been called into question due to other apps with more explicit content allowed on the store, the lack of consequences for men exposing their bodies on Instagram, and for inconsistent treatment of what constitutes inappropriate exposure of the female body. The incidents have led to a #FreetheNipple campaign, aimed at challenging Instagram's removal of photos displaying women's nipples.